A dynamic creative studio where creativity intersects with the world of sport.
Overlap Studios is the sports creative agency empowering athletes and brands to unlock their potential in the sports and lifestyle space.
We are a dynamic storytelling studio specialising in World-Class Content Production, delivering end-to-end campaigns from creative strategy to final delivery that capture the energy of sport and culture.
Beyond production, we provide Strategic Athlete Brand Management, working hands-on to grow athlete brands by handling commercial partnerships, negotiations, and broader business ventures.
Trusted by the World's Leading Sports & Lifestyle Brands
Featured Content Campaigns
Sydney Swans Milestones Players 2025
Keely Bennett x MAAP
Revel Saunas x Bailey Smith
Our Services
-
From creative strategy and ideation through to photography, videography, and post-production. We deliver end-to-end content that captures the energy of sport and culture. Our team shapes stories that resonate, whether it’s a full-scale campaign or fast-turnaround social content, we deliver stories that cut through and last.
-
We help athletes turn potential into partnerships. From negotiating commercial deals and managing sponsorships, to developing media kits and brand positioning, we work hands-on to grow athlete brands into sustainable, long-term businesses. Our athlete-first approach ensures every deal and opportunity aligns with career goals and personal values.
-
We partner with athletes and brands to shape strategy, positioning, and execution. From audits and brand development to campaign guidance and creative direction, we provide clarity and a roadmap to unlock new opportunities. Our consultancy helps you build authority, relevance, and long-term impact in sport and culture.
Building Brands Beyond the Podium
More Creative Work
Revel Saunas x Toby Greene
Mitsubishi Motors
Under Armour Singapore
